Posts Tagged ‘Sky Sports’

Have to say that I did quite enjoy this video of the great football experiment taking a Sunday League team and make them into “world beaters”.

The only way is Essex comes to mind, and the Sky Sports advert.

Got me thinking…which mediocre Premier League footballers could do with some added coaching….?

I reckon Newcastle’s Shola Ameobi would be up there…

Richard Keys

Image by James Cridland via Flickr

So Richard Keys and Andy Gray are back after Talksport announced their new headline presenters. It’s almost as if Keys and Gray have never been away. Which in a sense they haven’t, as it’s barely two weeks since they departed Sky in disgrace.

I know the modern media creates a heightened sense that events are unfolding in fast forward, but bloody hell. You normally have to wait a bit longer before you’re no longer considered a toxic brand. It’s not so much a comeback as a rebound.

Still if there was any beach in the media landscape that Keys and Gray could wash up it was Talksport. This is the radio station for men who like to ‘match debate’. One which fortunately doesn’t employ any female presenters. An environment where they can both be confident they won’t have to explain the offside rule to anyone.

Let’s not forget that Talksport has previously been a home for, how shall we put it, unreconstructed views. Shock jock Jon Gaunt was sacked after sailing to close to the wind too many times and finally went after calling a London councillor a Nazi. Presenter Rod Lucas also left after leaked BNP membership roles identified him as a member of the party. And Garry Bushell left shortly after making derogatory comments about homosexuals.

Still it’s odd in other ways. Talksport after all was where Richard Keys doused himself in petrol and sent his media career up in flames with a disastrous interview where he sought to defuse the row. As job interviews go, it was certainly unusual.

It’s doubtful any other broadcaster would have gone near the pair so soon. Can you imagine BBC Radio 5 taking them on as presenters?

What the sudden reemployment of the pair reveals is the divide in social attitudes in the country. There’s clearly a chunk of the population who sympathise with the price that Keys and Gray paid for their behaviour. Some of the media reaction was clearly little more than lip service to principles of equality.

Talksport knows its audience and what their opinions are. While other media outlets have steered clear for fear of tainting their brand, Talksport clearly saw them as a perfect match. All they need to do now is take on Ron Atkinson as a match day summariser.

 

Andy Gray, Scottish footballer turned sports c...

Image via Wikipedia

The Andy Gray and Richard Keys incident, which shows little sign of abating in terms of coverage, has shown us two sides of football. One, displayed by Gray and Keys, has highlighted the casual sexist culture that still exists within a game that is regarded even now as a bastion of masculinity (though this masculinity is changing and being challenged all the time). The other was the frankly glorious way that these two idiots were hounded out of the game via a lot of public pressure from fans who heard the comments and decided that was not what they wanted from people working at the public front of football. Though the judicious pulling away of ladders by disgruntled insiders at Sky Sports considerably helped matters.

We’ve seen Gray exposed as the rollicking fool and egotist that we all knew he was. We’ve also seen Keys display a disturbing lack of awareness of studio basics (that mics and cameras record even if they don’t broadcast) for someone who’s been in the business for 20 plus years. Plus we’ve been blessed with a cringeworthy radio interview where Keys tried to apologise, but by fundamentally not understanding that he’d done anything wrong made it even worse for himself. Oh, and the addition of the delightful phrase ‘smash it’ into the wider population’s lexicon.The fallout continues, and this post risks adding further nuclear waste onto a Chernobyl sized storm of acrimony. However the new theme emerging seems to the backlash against the backlash. There was some of this in the immediate aftermath, just witness Leon Knight’s twitter feed (@leonknight82) for a glimpse into the mind of a footballer who isn’t just a bit sexist but who has no respect for women.

But the backlash against the backlash is growing, with people attempting to defend Gray and Keys and looking like tools in the process. The Tory MP Dominic Raab tries to defend sexism but falls into all the typical derailing tactics that are evident when people (largely men) enter into the feminist/equality arena and fail to check their privilege and prejudice. This can be seen in comments on articles and blogs, as the seedy belly of the internet emerges. A typical comeback from the sexism defenders goes along the line of ‘butbutbut what about teh menzzz??!!!’ and whinging about ‘harmless banter’ and ‘PC brigades’, which makes it sound more like Welsh Nationalists going off to fight Franco in 1930s Spain. The problem is that this manages to absolutely fail to grasp the fundamental concept of equality, which is to strive for equality of opportunity rather than treating everybody the same. To say that there is sexism against women is not to argue that there is conversely no sexism against men. It’s just that the vast majority of sexism is directed against women and therefore we should try hardest to stop that. Throwing out false equivalents in an attempt to highlight sexism against men also falls short. If all you can find at first hand to provide a counterpoint to sexist comments made by two figurehead presenters on a channel covering one of the highest profile competitions of the most popular sport in the world is Loose Women, a light lunchtime ITV show, then you have nothing to worry about.

But back to the football. It’s very hard not to stop, look around and go ‘uh, seriously guys, there are like NO women involved here. Total sausage-fest’. One Karen Brady does not make it equal. A culture in football that says ‘female lino, cool, whatever’ is better than one that says ‘someone needs to tell her the offside rule’, (though a comment about telling the lino the offside rule could be applied to all linos, anywhere in the world). And it’s this relaxed culture that seems to be becoming mainstream if the general reaction to Gray and Keys is anything to go by. Good.

I have a niece who is soon to arrive and I plan to take her to the football as soon as she’s vaguely old enough to grasp the concept of football. Probably before. I want her to grow up with the knowledge that she has as much of a right to be at the game as the bloke who’s been going for 50 years. I want her to be able to be a true fan. To play the game if she wants to and for it not to feel at all weird that she wants to play a sport. To be fully involved in football as a coach, a physio, a referee, a journalist, a pundit, an owner, whatever she wants. That she has as much right to be involved as anyone else. That she has to fight and work as hard as anyone else has to in order to get where she wants to go in football and in life. And that she doesn’t have to work harder than others to get to the same level just because she’s female.

That is what equality is about. That is what feminism is about. That should be what football is about.

Given the events of the last week, the messianic return of Kenny Dalglish should be celebrated. Not for the 3-0 win that his team recorded over Wolves. Nor for any belief that the return of the ‘King’ is a panacea for Liverpool’s ills – such beliefs are misguided. No, his return should be celebrated for his handling of the press and media, and it should be celebrated by all fans.

Daglish’s caustic wit was at its finest this week when he mocked a Sky Sports News reporter, questioning whether it was ok to have a woman present, and then noting the absence of any questions relating to female officials. Though they were the two most amusing moments of his press conference, the most satisfying was his reaction to being asked why he thought there were six managers from Glasgow in the Premier League. “Is that your last question? And you want me to answer your questions?” was accompanied by a look of disbelief, followed by a shrug of the shoulders and a weary response that he had no idea why there were six Glaswegians in the Premier League but at least he had someone to talk to.

His reaction should be applauded and long may such treatment of anodyne and facile journalism continue. Football reporters, journalists, pundits and presenters seem to be on a never ending decline into tedium, asking the most questions lacking in any insight (let’s not even get started on how Andy Townsend is the lead pundit for the Champions League). We’re now used to a reporter thrusting his microphone under the nose of a triumphant manager, to ask “You’ve just won six-nil, Alan. Does it feel good?”. Or “The referee gave that crucial penalty against you for a foul that was two yards outside the box. Are you unhappy with the decision?” What next? “I’ve just slept with your wife, Steve. Do you mind?”

Dalglish is a throwback to a time when managers wouldn’t suffer fools gladly. They didn’t have intensive media training in his day, they simply answered good football questions with good football responses, and woe betide anyone who deviated from that simple brief. In those days, managers like Clough, Atkinson and Graham spoke their minds. In those heady days, it wasn’t uncommon to see such managers as members of the panel for live games, before things got so litigious and carefully scrutinised by the FA.

Ferguson too, was once a master of insight and cutting sarcasm but, alas, has long since turned his media events into a hand selected crowd of fawning journos feeding bland and toady questions, lest they be banned for asking anything remotely tricky. Perhaps, just maybe, Fergie will get that fire in the belly of his press conferences again with the return of his old sparring partner down the M62. Let’s hope it rubs off on a few more managers too because, frankly, things have been a bit dull.